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Interactive kiosks are increasingly becoming an ordinary part of the user experience, here. They won't just benefit your customers, either. They can help your staff with their day-to-day jobs as well. In many cases, they can help customers with queries, allowing your employees to concentrate on other parts of their job.
Additionally, interactive kiosks can also extend marketing services as digital signage, promoting the latest products and/or services, else host paid-for advertising services. They can also simply serve as way finders by displaying interactive maps around shopping malls, trade shows, corporate buildings, as well as museums and other complexes.
Types Of Digital Kiosks
Information Kiosks
An information kiosk is the most general type of device, and its sole purpose is to offer information to shoppers. Information kiosks can be a great way to provide customers with resources and answer their questions without bothering the staff.
Self-Service Kiosks
A self-service kiosk is a device that acts as a POS system where customers can check themselves out without waiting for a human cashier. It's typically a tablet or touchscreen computer that allows customers to scan and pay for items. It may be monitored by a human employee in case there is a system error or customers have questions. Self-service kiosks are a great way to avoid backed-up lines when it's busy and help reduce the cost of hiring cashiers.
Wayfinding Kiosks
A wayfinding kiosk is a device that exists to help visitors find their way around an area. You'll often see them at the mall or in large buildings where visitors need assistance to find a particular store or department. Wayfinding kiosks can be a great way to show potential customers exactly where they need to go to find you, so they don't get frustrated and simply visit another establishment. This can be especially crucial for businesses that aren't easy to locate or are within a large complex with many other stores.
Advertising Kiosks
An advertising kiosk is a large, backlit digital display that shows advertisements for a business or event. It's typically placed in a high traffic area full of potential customers and intended to market products or services. It functions much like a billboard, although it offers additional flexibility and convenience because the display can be easily changed, or the kiosk itself can be moved to a different area.
Internet Kiosks
Internet kiosks are a particular type of kiosk that provides users access to the internet and other applications. They can offer visitors full access to the world wide web or restrict it to a particular page or application based on the goals of the provider. You can offer free internet access to encourage customers to try a specific software or application, or you can charge a small fee for use and attract those who just need to do a quick search while they're out running errands. Internet kiosks are a great way to bring in new customers and offer exclusive access to a digital product or service.