Increase Your ROI with digital billboards

ATTRACT CUSTOMERS AND BOOST SALES

Thousands of people will see your location for the first time when you put up a LED Sign. They are a very powerful marketing tool for every type of business. The bright rotating ads and messages will get eyes on your location 24 hours a day. If 30 cars drive on your street per minute, that's 40,000 cars a day driving by your location. It would only take a small fraction of those potential customers to significantly improve your sales volume.

Cruising down the highway on the way to work, running errands while the kids are at school, or maybe a family road trip across the country; thousands of drivers a day pass by the advertisement you purchased on a prime location billboard in the hopes of boosting your revenue, but how many of them actually notice and absorb your message? What is the difference between the billboard your ad is on from the next one, and the next one? 

Now upcoming on the horizon is the new LED billboard freshly installed, bright, eye-catching. The driver can’t help but read its rotating messages as they drive past, first about the local ER, next a Cajun restaurant advertising a delicious looking signature dish just off the next exit, without realizing it the driver absorbed 2 messages in the 20 second window the LED board was in view. 

 The length of digital billboard ads is a standard 8 seconds before the message changes and is part of a 64 second loop. Although you share the screen with other companies (Which is no different from running a TV, radio, or any other ad on a shared medium), travelers may see your ad multiple times during high traffic hours, and the billboard can be seen from a much longer distance. Due to the constant changing of the ads, driver’s eyes are automatically drawn to the motion and color so your ad is seen and absorbed more effectively than if it were on a static billboard in the same spot. 

How Much Does It Cost to Rent a Billboard?

The average billboard cost in the U.S. is $66,773 for a four-week campaign, and varies based on ad format, circulation, demographics, and impressions. 

Plan to spend from $750 to $2,000 a month for physical billboard campaigns in rural areas, $2,500 to $4,000 in small to midsize cities, and $14,000 and up in larger markets. 

Digital billboards can cost from $10 per seven-second ad spot to over $15,000, depending on the billboard’s location, ad duration, and ad frequency.